Responsible Gambling (RG) is embedded in Entain’s corporate growth strategy as much as its organic growth, acquisitions, and operating platform. We want our customers to enjoy our products and services, have fun and keep coming back. One problem gambler is one too many, so we continue to do everything possible to help ensure a safe and enjoyable playing experience for all.
We only want to operate in regulated markets and our commitment to responsibility is not only about protecting our players, but also about building trust and loyalty. We use our data, analytics and expertise to build advanced protection. In our markets we aim to help regulators and market participants understand and meet our high standards. The US market is in rapid growth following the repeal of PASPA; 32 U.S. jurisdictions have legalized some form of sports betting in the past four years, with more states likely to follow. As a result, policies around player safety are still developing.
The good news is that they are developing rapidly with, for example, New Jersey’s pioneering rulemaking that will soon require technical and human behaviors-based RG programs as an operator licensing requirement. New Jersey is currently leading U.S. regulatory agencies in Responsible Gambling protocols, based in part on Entain’s RG principles. It’s a significant step and other states are poised to follow New Jersey’s lead.
Entain took a lead in the recent agreement between the largest online betting and gaming operators in the US who came together to agree to the first industry-led responsible gaming standards. The 12-point pledge is firstly, a commitment to principles of responsibility and secondly a clear recommendation for an industry benchmark.
Many of Entain’s RG programmes in the U.S. are sponsored by the Entain Foundation U.S. Launched in 2019, the Entain Foundation U.S. is a first-of-its-kind non-profit organization dedicated to promoting responsible gambling, sports integrity, and corporate compliance in the U.S.
It also sponsors a variety of information and education programmes on problem gambling for professional athletes, collegiate athletes, coaches, and teams at more than 70 U.S colleges and universities, and several associated leagues.
Globally, the Entain Foundation has committed more than $100 million to great causes over five years. This support funds partnerships with the top outfits dedicated to preventing and mitigating problem gambling. Professional athletes’, collegiate athletes, coaches, and employees are priority audiences as they often exhibit higher risks of problem gambling, partly because of their in-depth familiarity with their sport, teams, and players.