To shine a light on just one of our major Entain Foundation initiatives, we invited Stuart Pearce, England footballing legend and our official Pitching In ambassador, to talk about his career and how our multi-million-pound investment programme has supported and promoted grassroots sports at a time when local clubs were facing the unprecedented impact of the COVID-19 pandemic.
Here are a couple of the topics you can hear about in this latest podcast:
The Trident Leagues
Coming from a non-league background and rising through the ranks to play professionally in national and international competitions, Stuart Pearce was the ideal ambassador for Pitching In’s partnership with the Trident Leagues. With roots that can be traced back to the nineteenth century, the three Trident Leagues – Isthmian, Northern Premier and Southern – are at the heart of the national game with 226 clubs and 15,000 players registered, bridging the gap between professional and recreational football. Given the importance of funding for non-league football, Stuart Pearce signed up as an ambassador to encourage vitally needed financial support, as the leagues continue to cope with the fallout from the COVID-19 pandemic
The Importance of Volunteering
The shutdown of the Trident Leagues throughout the pandemic was a stark reminder of the important role that non-league football teams play in their local communities. A key focus of the Pitching In partnership, then, is to encourage community volunteers to do some pitching in of their own, and contribute their time and effort to their local clubs to further strengthen community ties. Given Stuart Pearce’s entry into the beautiful game and his success as he went from non-league matches to professional leagues, you never know where the next England captain will come from. Pitching In is the pathway to finding players with the same superstar potential, and volunteering for your community and local football team can be the very first step.