Back in November 2020, when we unveiled our new strategic vision, we cited our ambition to become a world-leader in two core areas: sustainability and growth. As part of this ambition, we promised to deliver not just for customers, but also for our people, our shareholders and the communities in which we operate.
For us, it is about using our industry expertise and global reach to tackle the issues that societies face. That is why, at the forefront of our sustainability agenda, is the determination to make a positive impact in the communities in which we operate.
We acknowledge that there are challenges on the horizon: As of July 2021, over 40% of the world’s population still did not have access to the internet; if not addressed, this could lead to a digital skills gap that results in a loss of $11.5 trillion by 2028 to vulnerable people across the globe. And while 74% of girls in advanced economies express an interest in science, technology, engineering, and mathematics (STEM) in high school, only 0.4% of them chose to study a degree in technology.
We’re determined to tackle these issues. Whether creating a great place to work, supporting communities, or promoting diversity, we strive for our impact on society to be positive. In 2021, we have contributed over £15m to supporting safer betting initiatives, athletes and organisations across the globe, promoting diversity & inclusion in grassroots sport, technology, and in communities where women, children and families are marginalised. However, we will not rest on our laurels and, by 2024, we pledge to invest £100m in ESG initiatives.
As a company that develops cutting-edge technology, we are determined to use our position to provide opportunities that will help to address this imbalance. To do this, we recently launched “EnTrain”, our new multi-million-pound global initiative to increase access to, and diversity within, technology around the world. Unveiled at our recent “Entain Sustain” ESG event on 10 November 2021, EnTrain is helping to deliver on a key pledge of our strategic vision: to create sustainable value for local communities.