In the Media

NEWS

In this semi-regular section of Entain Engage, we highlight some of the key coverage of the Group in the past quarter, in case you missed it.

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Multiple Central & Eastern European acquisitions make Entain “consolidator of choice”

In August we announced the acquisition of a 75% stake in Czech private equity business EMMA Capital in order to target acquisitions in Central and Eastern Europe. Our CEO Jette Nygaard-Andersen stated Entain has become the “obvious choice” when local market leaders seek consolidation into larger groups. The first acquisition in this venture is Croatian market leader SuperSport, with a value of €920m.

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Entain tops the FTSE100 leader board as shares surge following Q1 trading update

As we announced our expansion into central and eastern Europe alongside an upbeat first half trading statement, Entain’s share price topped the FTSE 100 leader board by rising 6% to £13.86. The number of active customers hit a new record, up 57% on the same period in 2019, while total net gaming revenue rose 18% to £2.1 billion.

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Record 1.5 million online bets placed during Women’s Euros

A significant milestone for the fastest-growing female sport in the world – we revealed a record 1.5 million online bets had been placed on the Women’s Euros ahead of Sunday’s final between England and Germany. 14% of these bets were placed by women, with Ladbrokes and Coral experiencing a fivefold increase in bets placed compared to the 2017 Women’s Euros.

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Entain Australia develops “fully fledged media business”

A number of online racing channels were launched by Entain Australia as part of a new media arm, confirming plans to become a “fully fledged media business”. We debuted four online horse and greyhound racing channels which, alongside traditional sports coverage, will produce written content and documentaries.

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BetMGM secures naming rights for NJ TRANSIT Meadowlands Rail Line

In a three-year sponsorship deal that will see the line renamed as the BetMGM Meadowlands Rail Line, BetMGM has secured the first naming rights deal ever agreed by NJ TRANSIT. The partnership will also include print and digital advertising throughout the country’s largest state-wide public transportation system.

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Entain confident that NFL promotional activity will remain strong

Whilst some are expecting promotional expenses to get in the way of profitability in the upcoming NFL season, Entain CEO Jette Nygaard-Andersen reassured CNBC’s Contessa Brewer that we have “always expected that the promotional activity for this NFL season would continue to be strong… and we’re really good at flexing our marketing”.

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