“I have a personal ambition that Entain should become a leader in the critically important area of ESG,” said Entain CEO, Jette Nygaard-Andersen.
“Our commitment to safer gambling is a crucial component of our ESG ambitions and the findings of our ARC™ trials show that the programme is delivering unprecedented levels of change in protection for those at risk, using our innovative proprietary technology to do so,” she added.
Our ARC™ technology is industry-leading and will significantly extend behavioural indicators used to identify players potentially at risk. Trials of ARC™ began six months ago in the UK and results to date show clearly that ARC is successfully limiting potentially risky behaviours.
At Entain, we truly believe this represents the future of safer gambling. If we want to live in a society which allows the majority to have the freedom to play as they want while protecting the interests of the minority, we must embrace technology.
We have by no means reached the end point – ARC™ is in the process of endless improvement. It is tested continuously, evaluated by expert analysts, tweaked endlessly and enhanced carefully. Nor is ARC™ market-specific; in due course, we hope to see the system expanded and localised to other countries and industries. An international approach for a global company.
Entain truly is taking the lead in this area of industry sustainability.