From the CEO's desk
Chief Executive Officer
Do the right thing
M&A remains an important part of our growth strategy and we have a strong pipeline of potential transactions that will deepen our presence in existing markets, grow our footprint into more regulated markets and support our growth into new products and categories.
Player protection is a critical component of how we operate and we are delivering ground-breaking improvements through our Advanced Responsibility and Care programme (ARC™). Our initial trials of ARC™ have been great, with results showing a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.