In perfecting our customer proposition, we have made it our ambition to offer unparalleled access to digital sports betting content and markets, demonstrated by the launch of Bwin.tv, our trailblazing new digital platform in Italy. Bwin.tv is a one-stop-shop where customers can watch football highlights and stream eSports. As part of this exciting new platform, we are pleased to be sponsoring eSerie A and eSerieB, the Italian eFootball first and second divisions, with matches streamed live on Bwin.tv.

We are incredibly excited about the international expansion of our in-house Casino Factory. Previously, our Casino Factory had focused on creating and distributing localised games within Italian markets but, with Entain Italy’s innovative digital team, we now have the ability to create and supply online games to BetMGM and other international markets from this studio.

As is to be expected, the pandemic precipitated a mass migration of Italian customers to our digital platforms. As shops have reopened, we are still seeing greater online activity compared to pre-Covid levels. Nevertheless, the vast majority of customers have now migrated back to our physical stores and this channel has rebounded strongly. Interestingly, in 2021, omnichannel brands outperformed our digital-only brands, owing to their ability to move their retail customers to their respective online platforms and the benefits of brand recognition that an omni-channel approach brings.