Creating powerful flywheel effects
As we do this we create our flywheel…but there is more that we can do through extending what we do today, building new product categories, acquiring new businesses, and partnering to provide greater customer reach.
Understanding how to enrich a customers’ experience and to attract them to our ecosystem will be a powerful way to get a better understanding of their needs and importantly to put personalised products in front of them.
The ability to cross sell to a richer data pool is the most powerful and most economic way to grow our business.
As we are building our platform, increasing our reach, and scale, the network effects from the increased customer base, has clear economic benefits – we grow your customer base, increase their ARPU, increase our retention rates and lower our acquisition costs.
All this is possible because the Entain platform is scalable and expandable.