GROWTH
Exciting growth opportunities ahead
Entain is a truly differentiated global interactive entertainment business with a growth profile that is second to none. We are a global business with market leading positions in many markets and we have incredible proprietary technology – undoubtedly the most integrated platform in our industry. Our sustainability charter underpins our growth strategy and business operations and puts us at the forefront of our industry on responsibility, and more of our revenue comes from regulated or regulating markets than any other operator. All this is delivered by the best people and teams in the industry, with a real can-do mindset. That gives Entain the highest quality of earnings in our sector.

Underpinning all of this is our Entain platform:
Our technology, fast pace of innovation and growth (organically and through M&A) have enabled us to attract and select the best talent, not only with significant industry experience, but also with the broader experience that will help us evolve. Our global scale and brand strength enables us to unlock new value pools as we expand geographically and extend our customer offer. We have a proven M&A and integration track record that has delivered significant value. We have in-house content and product creation, and advanced data analytics across our single customer data lake that drives marketing and player protection, all supported by our deep regulatory expertise across multiple markets.
These elements all come together to create our Entain platform, which provides unique competitive advantages and powers our growth.

We have four strong growth drivers across our business. Three form the bedrock of our growth:
These three drivers represent a c.$142bn opportunity for Entain to access. But there is more. We can leverage our platform to expand our proposition and offer customers a much more engaging, 360 degree experience.



We are also constantly innovating to create new experiences for our customers using our own in-house product studios and developers. As we recently announced, we are developing a virtual sports club experience where customers can meet and hang out with friends watching sport, play against each other in virtual games, engage with new and unique games we are creating as well as place bets.
Creating powerful flywheel effects
As we do this we create our flywheel…but there is more that we can do through extending what we do today, building new product categories, acquiring new businesses, and partnering to provide greater customer reach.
Understanding how to enrich a customers’ experience and to attract them to our ecosystem will be a powerful way to get a better understanding of their needs and importantly to put personalised products in front of them.
The ability to cross sell to a richer data pool is the most powerful and most economic way to grow our business.
As we are building our platform, increasing our reach, and scale, the network effects from the increased customer base, has clear economic benefits – we grow your customer base, increase their ARPU, increase our retention rates and lower our acquisition costs.
All this is possible because the Entain platform is scalable and expandable.

Watch the journey of The King Of Sportsbooks take place in this fast-paced sizzle reel, featuring Jamie Foxx.
In BetMGM, we have created a sustainable competitive advantage founded on four pillars:
- Market access currently secured or anticipated in 24 jurisdictions
- Relationship with MGM Resorts minimizes cost of market access
- Platform enables B2C and B2B entry
- Fully-featured proprietary tech stack
- Proven capability and superiority worldwide
- Relationship with Entain provides structural cost advantage
- Omni-channel attracts and retains players with money-can’t-buy experiences
- Award-winning rewards program builds loyalty and provides distinct competitive advantage
- Strategic partnerships delivery players nationwide at attractive costs per acquisition (CPA)
- Longstanding history in responsible gambling
- Committed to a balanced approach to growth
- Our goal is to provide players with an entertaining and safe gambling experience
Addressable market more than tripling from today
Entain’s markets outside the US are worth around $40bn today. Adding on the expected growth in these markets, as well as North America, the market opportunity in front of us is expected to be worth around $100bn over the long term. New market opportunities available to us through organic and inorganic growth will add a further $40bn to that opportunity. The interactive entertainment market of e-sports and social casino within the larger casual mobile gaming market presents a further potential addressable market of around $20bn.
In broadening our customer pool and expanding into new audiences we can therefore unlock a market that is potentially worth around $162bn, more than tripling the size of our addressable market from where it is today. Continuing technology innovation and further changes in customer behaviour will create new markets, but the exciting thing is that the Entain platform is almost infinitely expandable into all these opportunities.
It is exciting times ahead for Entain.

Today Entain has the potential to access markets expected to be worth around $142bn comprising the growth in the markets we are in today, the growth of the US market and those potential new regulated markets.
Jette Nygaard-Andersen, CEO

