BetMGM, Entain’s US-based joint venture with MGM Resorts, was created a matter of weeks after the repeal of PASPA, marking our entrance into the US market. With all states now free to vote on the legalization of iGaming and sports betting – online and land-based – momentum continues as more and more states choose to allow sports betting and, in some cases, iGaming as well. Today, players in 23 North American markets can access BetMGM’s state-of-the-art online sports wagering platform, providing a wide variety of betting options as well as access to unique experiences and benefits available through MGM Resorts.
Additionally, states like Illinois, Iowa and New York are also making moves to introduce iGaming. This regulatory outlook gives BetMGM the potential to reach a further 3% of the US adult population.
BetMGM is a great example of the difference that Entain’s scale and platform can make in new markets. Our best-in-class technology has been a key component of BetMGM’s success, providing great customer experiences and turning the US growth opportunity into real revenues.
We have a great deal of optimism for BetMGM’S future. As new states enter the market, its omnichannel approach, underpinned by our technology, will allow us to maintain our expected long term US market share of 20-25%.