Technology & Responsible Gambling – Q&A with Rob Hoskin
Rob Hoskin on how technology is helping to promote responsible gambling
Can you tell us a bit about your background and what you were doing before joining Entain?
When GVC Holdings acquired bwin.party in February 2016, I took on a senior executive role with the combined GVC Group as Company Secretary, also heading up the internal legal, compliance and regulatory affairs departments. I’ve been Chief Governance Officer at Entain since January 2021.
Do operators have a responsibility to protect those who engage in betting and gaming, and especially those who are considered high risk
Official figures from the Gambling Commission, released in March 2022, found that the overall problem gambling rate actually fell from 0.3% to 0.2%. This is by no means coincidental. We’ve been working tirelessly for a number of years to create a system which spots signs of harm, intervenes with customers and stops those on a harmful trajectory of play. We have developed proprietary technology such as ARC, through which we have significantly extended behavioural indicators used to identify players potentially at risk, providing unprecedented safeguards for customers of all our online sports betting and gaming brands by minimising problems before they arise
How can technology and AI help protect those who are at risk of problem gambling?
There are also new controls which allow for a tailored approach to player protection. In addition to intervening, they recommend a control to a customer quickly based on their betting habits. They also allow us to build a picture of each individual player’s betting behaviour, so the suggested approach can be tailored to each individual.
How important is sustainability in the world of adult gaming?
How big a role does tech play in the betting and gaming world?
Do you think tech’s importance to the sector will only increase as the years go by?
We believe that in the future, there will be a convergence of media, entertainment and gaming which focuses primarily on experiences. Our ambition is to use our technology to expand our proposition and offer customers a 360* experience, combining data, stats, and immersive technology.
How is 2022 shaping up for Entain?
Retail will continue to bounce back from COVID-19 imposed restrictions and we will roll out more of our Digital Hubs for customers. Our online operations will continue to expand both in existing markets and into new regulated markets around the world as we deliver an even better, broader and more engaging entertainment experience for our customers.
In January, we announced the launch of Ennovate, our new Global Innovation Hub. We are pioneering a more personal, proactive and technology-led approach to player protection – already rolling out in the UK and soon also going into trials in other international markets.
In the US, BetMGM will continue to go from strength-to-strength as we deepen our presence and customer base and set a course to be the leading operator across sports betting and iGaming. We also expect to announce further developments in esports, following our acquisition of Unikrn last year, as well as expanding into social mobile gaming.
So, as ever with Entain, a lot going on! Watch this space…
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