In the media

In this semi-regular section of our Newsletter, we highlight some of the key coverage of the Group in the past quarter, in case you missed it.

In this semi-regular section of our Newsletter, we highlight some of the key coverage of the Group in the past quarter, in case you missed it. 1.Entain boss builds tech army to expand interactive entertainment Financial Times This interview with our CEO Jette Nygaard-Andersen in the Financial Times (£) was a highlight for the quarter. It outlines Jette’s philosophy for business and details the strategy she has helped develop and drive forward in her roles at Entain 3.Gambling giant entain puts £50m bet on esports The Times Our strong H1 results were covered extensively in the media, with The Times (£) leading on our push into esports and acquisition of UNIKRN 4.Ladbrokes owner Entain sees profits rise as its US arm flies Evening Standard Also reporting on our financial results, The Evening Standard in London focused on the continued rapid growth of our US business, including the confirmation that BetMGM is now the number two operator in the US online gambling space 5.Euro 2020 fervour drives Ladbrokes owner Entain’s profit Reuters This article from global newswire Reuters Reuters highlights the fantastic outcome of the Euro 2020 competition, our biggest sports betting event yet 6.Global betting operator Entain to create Oldham tech jobs Business Desk Regional business title Business Desk Business Desk reports on Entain’s plans to expand headcount at its Greater Manchester-based in-house games studio, CR Games

Yogonet reports on Entain’s two recent awards successes. Entain was named Socially Responsible Operator of the Year at the inaugural SBC Awards North America and, for the third time in four years, EGR Operator of the Year. Entain’s Foxy Bingo also took home EGR’s Bingo Operator of the Year title, with judges recognising Foxy Bingo as the “the most innovative” Bingo brand of the last year.


HR Grapevine, a leading source of HR and talent management news, reports on the launch of EnTrain, Entain’s first global D&I initiative which intends to increase access to technology in local communities. The article highlights EnTrain’s goal of positively impacting the lives of more than one million people around the world – either directly or through their families and dependents – by 2030.


Forbes reports on Entain’s plans, unveiled at November’s Entain Sustain event, to support diversity in technology by positively impacting one million people around the world by 2030. The article also highlights Entain’s strategy for combating problem gaming, including its AI-powered predictive model that provides individualized, tailor-made solutions to players who engage in risky activity.


American multinational business magazine Fortune speaks to Jette Nygaard-Andersen and BetMGM CEO, Adam Greenblatt, about their plans to capitalize on the huge US market opportunity. The market could reach $32 billion in annual revenues by the end of the decade, with BetMGM hoping to capture at least a fifth of that. Entain’s in-house technology platform, which offers unparalleled flexibility, is cited as a key reason for success in a country with 50 individual state markets, each with different rules.


MailOnline, the UK’s most-read online newspaper brand, reports on BetMGM’s success in reaching an almost one-third share US in internet gaming, making it the US industry leader. BetMGM made a successful start to the NFL season following an advertising campaign fronted by Oscar winner Jamie Foxx, and even managed to receive the first ever sports wager from space when billionaire Jared Isaacman put money on the Superbowl whilst on Inspiration4, the first all-private orbital mission around Earth.

Slide 6

Adam Greenblatt, CEO of BetMGM, speaks to The Times about the company’s exciting US growth plans. BetMGM enjoyed its best ever month of revenue in October and, if current success continues, analysts expect that it may have to upgrade its forecast of $1 billion in net revenue for next year. Entain is “carefully, deliberately, aggressively pursuing the market opportunity”, says Adam. “We haven’t scratched the surface,” he adds.

Slide 7

German newspaper Frankfurter Allgemeine Zeitung (FAZ) speaks to Jette Nygaard-Andersen, who calls for a stronger enforcement of gambling rules in Germany, following the country’s recent

liberalisation of online gambling. Supplementary rules designed to protect players have been implemented by Entain, but not every operator has followed suit. "We have implemented the requirements of the State Gambling Treaty. Now we want to see that the rules are also enforced," Jette tells the paper

Slide 8

Gambling Insider reports on Entain’s bwin brand signing a landmark partnership with UEFA to become an official partner of the UEFA Europa League and the newly formed UEFA Europa Conference League for the next three seasons.

Slide 9

Insider Sport reports on the renewal of Entain’s partnership with charity SportsAid, maintaining its support for British Olympic and Paralympic athletes. The partnership extension will see Entain double its financial backing of SportsAid to £500,000 in preparation for the Paris 2024 Olympic and Paralympic Games.

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