The future of football is inclusive
Our Advanced Responsibility & Care programme (ARC) is an example of this personalised player protection approach. Using the latest innovative technology, we are able to identify risks rapidly and effectively in player behaviour to intervene before a problem develops.
“We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse”
“We want to use our position as a global technology leader to help drive innovation more widely. Working with partners around the globe, Ennovate will demonstrate how Entain’s industry-leading technology can both revolutionise experiences for consumers and deliver real benefits to society”
Non-fungible tokens (NFTs)
We are currently developing these unique digital collectible assets for brands across the Entain group and Partypoker is set to launch its first official non-fungible tokens (NFTs) shortly, powered by Theta Labs. NFTs are unique, non-fungible certificates of authenticity of digital files, which could include items such as artwork, music, videos or tweets. Partypoker’s NFTs will showcase some of the most iconic video moments and tournament hands in the history of partypoker and partypoker LIVE.
Immersive experiences in Virtual Reality (VR) and Augmented Reality (AR)
Immersive experiences in Virtual Reality (VR) and Augmented Reality (AR) will be shown and developed at the Ennovate lab. These will include a pioneering VR multi-sports club experience, which is expected to launch shortly.
We are set to bring immersive experiences to customers on the high street, converting two of our locations – in Manchester and Shoreditch – into new VR retail experience zones. Customers will soon be able to try out ground-breaking new experiences in immersive sports and interactive entertainment for themselves. “Our goal is to bring the most exciting experiences in immersive sport, gaming and interactive entertainment to life as the metaverse takes shape. Working with partners we believe we can achieve great things faster, both for customers and to apply these technologies and skills to benefit wider society”
– Sandeep Tiku, Chief Operating Officer