GROWTH
The future of football is inclusive

“This World Cup will be different from any that have gone before it and with that is a great opportunity for us to reach a new audience of recreational players” says Doleman. “We want to offer a our customers a much broader, richer entertainment experience than has traditionally been the case with sports betting.”



“The We Play Together campaign and Half Time Quiz are great examples of how Ladbrokes is evolving to offering a broader experience and we have much more to come. We have also introduced a new era of personalisation, enabling our customers to select their favourite team and then deliver them a richer exclusive offer tailored to for them.”
“The future of football is inclusive. We only have to look back to the recent Women’s Euros to see how successfully it can be at attracting new and more diverse audiences. That is exactly the future we want for Ladbrokes, and we can’t wait for the World Cup to kick-off so we can all play together!”.
Half Time Quiz will be trialled during Premier League fixtures over the coming weeks ahead of the official World Cup launch on 20 November.

“We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse”

Jette Nygaard-Andersen
CEO

Non-fungible tokens (NFTs)

Immersive experiences in Virtual Reality (VR) and Augmented Reality (AR)

VR (Arcades)
– Sandeep Tiku, Chief Operating Officer
